Zimbabwe's newest daily newspaper, the tabloid Newsday, officially launched paid sales of the publication on Monday following a promotional giveaway launch late last week, printing and distributing 20,000 copies through news vendors in most of the country's major cities and towns.
Alpha Media Holdings Chief Executive Officer Raphael Khumalo told VOA Studio 7 reporter Brenda Moyo that the newspaper has been well received by the public and – just as important – by advertisers.
Khumalo said Newsday was available to Zimbabwean readers in cities from Mutare in the east of the country near Mozambique to Bulawayo in the west close to the border with Botswana. One exception was Kariba in the north near the border with Zambia where same-day distribution could not be arranged for the launch.
He said the paper costs 50 U.S. cents or 5 South African rand. Customers who paid with U.S. dollars would receive a token good for another issue of the paper, as small change in foreign currencies is scarce in the country.