Former African Sun Limited chief executive Dr. Shingi Munyeza, says Zimbabwe is still struggling to realise its full potential in the key tourism sector.
Munyeza says there is need for Harare to invest heavily in infrastructure development and protect its image to be an attractive destination.
The respected businessman stepped down from the helm of hospitality group after 13 years.
Munyeza is the owner of Mug and Bean, Ocean Basket and News Café franchises in Zimbabwe.
According to the Zimbabwe Tourism Authority’s 2014 Tourism Overview Report, Zimbabwe’s tourist arrivals went up 2,6 percent in 2014 buoyed by arrivals from Africa, Europe and America.
There were 1,604 096 tourist arrivals form African countries, 137,465 arrivals from Europe and 66,826 arrivals from America in the year under review.
This growth is 0,7 percentage points below the sub-Saharan growth of 3,3 percent. There was growth in arrivals from all of the country’s major source regions except the Asian region. Zimbabwe still receives 85 percent of tourist arrivals from low-value markets.
In the period under review, tourism receipts recorded a marginal 3 percent decline from US$856 million to US$827 million.
Munyeza told VOA Studio 7 it’s time for leadership renewal at African Sun.