FIFA president Gianni Infantino wants the next edition of the Women's World Cup to draw a billion TV viewers across the world.
Infantino, who attended the official launch of the tournament that will be organized in France in 2019, said on Tuesday that the previous edition in Canada in 2015 was watched by 750 million viewers.
Speaking alongside French federation president Noel Le Graet and French Sports Minister Laura Flessel, Infantino said "our goal is to reach one billion in France in 2019."
The tournament, which will run from June 7 to July 7, will gather 24 teams in six groups.
France will kick off the event at Parc des Princes in Paris, with the semifinals and finals in Lyon.
"It will be magnificent," Infantino said. "France is a great football nation for both men and women."