As the mail business continues to decline, the designated national postal operator, Zimpost, says it’s diversifying its operations and offering other services that will substitute losses from declining mail revenue.
Launching its brand re-positioning strategy dubbed, ‘Zimpost: Beyond the Envelope’, Douglas Zimbango, Zimpost managing director said the advent of information and communication technologies has seen the mail business decline by 86 percent.
He said in 2000 Zimpost was moving more 100 million letters and this has gone down to 14 million annually.
As a result, Zimbango said Zimpost is diversifying to provide clients with postal, courier, communication, financial and agency services.
He said some of the financial services offered by Zimpost include Zipcash, a money transfer service that allows customers to send money locally and internationally.
Zimbango said apart from providing services to other mobile money services such as EcoCash, OneWallet and Western Union at its more than 250 post offices throughout the country, Zimpost will be launching a new financial service that will allow customers of all banks in the country to withdraw money from its outlets.
He said the new product will also make life easy especially for rural bankers.
Some of the services offered by Zimpost include retail services for stationery, ICT products, printing and photocopying, real estate, agency service for various companies such as the Zimbabwe Broadcasting Corporation and the Zimbabwe National Road Authority, among others.
Zimbango said with this rebranding exercise, Zimpost has a bright future and expects the company to start making a profit from 2015.
He said despite difficulties experienced in the economy, the state-owned company has managed to stay afloat and has not approached the government for financial assistance.